Ace Rental Cars is an established deep-value car rental company with a history spanning back 30 years. Founded in 1987 in Auckland, New Zealand as Ace Tourist Rentals (NZ) Ltd. by John Chatterley and Warrick Purdie, Ace identified the consumer need for an alternative to the high-priced multi-national car rental brands to serve the budget-focused domestic and inbound travel market. The initial fleet comprised of just two second-hand Toyotas.
By the late 90’s with a growing fleet and opportunity for expansion, John’s son Michael purchased a major shareholding and Ace extended its branches to cover Auckland City, Auckland Airport, Wellington, Picton, Christchurch Airport, and Queenstown. The network later expanded to include broker offices to service Dunedin.
In 2003 Ace seized the opportunity to expand operations to Australia, opening a branch in Sandgate, Brisbane, strategically positioned halfway between the CBD and the Airport. With 50% of travellers into Brisbane International airport arriving from New Zealand, the brand was well received and a satellite branch was added to service the Gold Coast Airport.
In 2011 Hertz International purchased Ace as a wholly-owned subsidiary, providing the parent company a new brand in Australia and New Zealand for the off-airport car rental market and ensuring the vision of ongoing growth for the brand.
Ace Rental Cars now operate seventeen branches across fifteen cities throughout Australia and New Zealand. In addition to the core fleet of older vehicles, the company also provide a Premium fleet, featuring brand new vehicles with creature comforts such as Bluetooth and Cruise Control at an attractive price, as Ace sticks to its mission of providing the best value in car rental in Australia and New Zealand
To provide customers with a "why would you go anywhere else" proposition for rental cars in New Zealand and Australia
Ace Rental Cars is Committed to being the market leader for the supply of affordable, modern rental vehicles in New Zealand and Australia We will provide exceptional customer experiences and financial benefit by placing a relentless focus on simplicity
Simple
Innovative, efficient and uncomplicated
Refreshing
Clean, invigorating and pleasantly different
Fun Times
Enjoyable, safe and secure workplace
Leadership
Conduct business as if you are the owner
Communication
Open, honest communication and feedback
Integrity
Honesty and Fairness
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